Agent's Take: Why Packers' Jordan Love might become NFL's highest-paid athlete with extension  

Green Bay Packers focus on Jordan Love's deal. A new contract became available to the quarterback on May 3.  

That eliminated Love's one-year NFL collective bargaining agreement waiting period to negotiate a new contract.  

The Packers and Love hedged their bets by signing a one-year, $13.5 million contract extension with salary escalators on May 3, 2023.  

The arrangement was instead of the Packers picking up the 2020 first-round pick's fully guaranteed $20.272 million fifth-year option for 2024.  

Love will earn $11 million in 2024 after collecting $5 million of the $9 million pay escalator for his 2023 performance, playtime, and Green Bay's success. His 2024 salary cap is $12,757,731.  

Packers general manager Brian Gutekunst said contract talks had begun at the NFL annual owners meeting in late March.   

Aaron Rodgers, Love's Packers quarterback predecessor, will certainly influence a new deal for many reasons.  

The fact that Love and Rodgers are represented by Athletes First but by different agents is intriguing. Rodgers has 2001 Athletes First co-founder David Dunn.   


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